Nikki Munir builds products that solve problems that matter — and few are more personal to her than the one behind her current company, Embraya. After conceiving her daughter naturally, Nikki and her husband spent four years on an IVF journey to avoid passing on a genetic condition, including a period exploring surrogacy after multiple transfers ended in early miscarriage. That experience made her a passionate advocate for better fertility support outside the clinic. She's been building Embraya for over a year. Since launching in April 2026, it's surpassed 10,000 downloads.

On this episode of I Want to Put a Baby in You, hosts Jennifer White and Ellen Trachman explore Embraya’s support for those navigating IVF.

Listen as Nikki shares with Ellen and Jenn:

Pursuing IVF to avoid passing on a genetic condition.
Recurrent uterine scar tissue and Asherman syndrome.
The emotional impact of unsuccessful transfers and early pregnancy loss.
How Nikki and her husband approached the surrogacy agency search.
Why surrogacy is a wonderful option—but not an “easy button.”
The enormous mental and logistical load placed on fertility patients.
How Embraya helps users manage medications, appointments, and medication inventory.
Why fertility education should be timely, approachable, and medically reviewed.
The importance of making fertility technology feel warm instead of clinical.
The special privacy considerations involved in developing shared features for surrogacy journeys.

Learn more about Embraya: https://embrayaapp.com/

Download the app: https://apps.apple.com/us/app/embraya-ivf-tracker/id6753602848; https://play.google.com/store/apps/details?id=com.embraya.app&hl=en_US

Learn more about our podcast: https://iwanttoputababyinyou.com/

Learn more about our surrogacy agency: https://www.brightfuturesfamilies.com/

Get your IWTPABIY merch here! https://iwanttoputababyinyou.com/merch

Learn more about Ellen’s law firm: http://trachmanlawcenter.com/